RE: Malifer's
Sorry Malifer, I accidentally hit "remove" when I tried to hit "quote"!
But to speak to your points:
1) Do you think it would be better to hide the stretch goals, or do you think having better stretch goals would be more effective?
2) For the $100 level, I think we should make it more explicit that most of the stretch goals are only effective at this level. Do you think that would help, or do you think the $100 still seems unnattractive?
3) Many people have had the same reaction to the settings (liking one but not the other). Fortunately, people can pick and choose, and we hope you still pledge at an earlier level for the SW version of The Saga of Dragon Star!
Thanks for taking the time to share your thoughts--we really appreciate it!
No problem.
1. From my observations the hidden stretch goals, along with regular updates keep the word spreading and people checking in on the status. It also gives a bit of focus. If a stretch goal comes in reach that some backers get excited about then they are more likely to increase there pledge ( I know I have).
2. If there are any "physical" products certainly keeping those at the $100 level backers is acceptable. However you did have some electronic extras lined up for pdf contributors (it said backers of $10 or more, but the $15 level is 1 Pdf book).
There should probably be an E-pledged level for both pdf books and electronic related stretch goals, but I would be wary of putting it higher than the softcover level, so $20 would be great. There are a lot of "newer" or tech savy gamers that prefer the an E-version for their fancy tablet. Also there are a lot of gamers outside the U.S. or just tightening their belt that can afford the E-version lot easier than a hard copy.
Myself I prefer a hard copy.
As far as unattractive, for the first week the $100 level is great, it was just after that week it becomes lackluster. Since the old post is gone I'll jot down the numbers again.
$50 level + $50 add on hardcopy = 2 hardcover book, 1 pdf
1st week $100 level = 2 hardcover books, 3 pdfs, GM Screen
After 1st week $100 = 1 hardcover book, 2 pdfs, GM Screen
After the first week I would rather go with $50 level with the $50 add-on and get 2 books, 1 pdf rather than have 2 pdfs, 1 book.
My idea was just to keep the "1st week" $100 level the whole Kickstarter campaign. If you want to incentivise it then put up a limited amount of Early Backers at a slightly lower price. It doesn't need to be much just a few dollars. If you need to adjust the level to add in the cost of the GM screen to say $110, then the Early backers could be $100 or $105.
Having an limited Early backer level for E-product not a bad idea either.
3. That's just they way of the world.

I wish I had the time and a group that could learn and play a new system every month. I would like to try it NRG, but nowadays I just happy to get a handful of people at the table. Although I have to say the new VTTs like Roll20 and Tabletop forge are certainly helping alleviate that.
However both setting ideas Dragon Star and Sinbad seem great, and I will definitely be keeping my eye on this next week!